Tammy Creates

blending data & creativity

Writing & Public Relations

I’ve always enjoyed reading and writing, and have experience writing across social media, public relations, academia and fiction.

Here are some of my favourite pieces, click the green hyperlinks to read through them.

Public Relations

NUS Module: NM4228 Risk & Crisis Communication

This module touched on how large organisations may best manage risk communication in traditional and new media landscapes, with a focus on risk communication theories like the Social Amplification of Risk Framework, Risk Information Avoidance Theory, Image Repair Theory and more.

  • Drug Abuse Case Study Essay: this assignment required us to do a case study on a chosen risk using psychological and sociological risk communication theori. I wrote my essay on how the Singapore government manages the risk of rising youth drug abuse

NUS Module: NM3219 Writing for Communication Management

This module touched on aspects of PR strategies and writing, covering topics such as the 4-step Public Relations process, and writing for media pitches, press releases and fact sheets

  • Press Release and Media Pitches: For this assignment, we were tasked to write a press release and 2 media pitches for Singapore Cancer Society’s 2024 World Cancer Day Celebration.

Academic Writing

NUS Module: UTW1001B What is a Nation?

This was a foundational academic writing module analysing the construction of Singapore’s national identity through discourse and cultural studies theories.

NUS Module UTC1102G: Truth and Proof

This was a philosophy and reasoning module exploring how truth is constructed through scientific reasoning and subjective abstraction.

  • Truth and Proof in Mental Illness: For our final assignment, we were tasked to break down how truths are formed in a topic/research field of our choice. I chose mental illness, because I have always been an advocate for mental health, and wanted to explore the other perspective for a change.

Personal Projects

Original Short Story: Night Television

I once attended a short story writing workshop held by the NUS Literary Society. Short stories is one of my favourite literary genres! Based on what I learnt, I wrote a short story of my own, based on the theme of Generation Gap. Read it here.